Painting quotes vary wildly. How can a website help?

By showing what's in a good quote. Describe your prep, the coats you apply and the repairs you'd flag before starting. A customer comparing three quotes can then see why yours differs, rather than just seeing a number. A clear process is the cheapest way to avoid being undercut on price alone.

Should I list prices per room on my site?

Only with the assumptions beside the figure: the size of the room, the number of coats and the prep included. Otherwise it invites arguments on the day. Many painters do better explaining how they price and asking for photos in a short form.

What photos suit a painter's site?

Daylight shots of finished work, taken close enough to show the cut lines and the edges, plus a few that show the room before. Add a photo of your own crew with drop sheets down. A shot of the whole house helps for exteriors, but close-ups are what people trust.

Do I need separate pages for interior and exterior?

Yes. Exterior buyers worry about weather, scaffolding, old paint and the neighbours' fence. Interior buyers worry about furniture, fumes and living at home. Separate pages let you answer each set of worries in the order the customer thinks of them.

I do a lot of work for agents and landlords. Is that worth its own page?

It is. An agent wants to know about keys, access, fast turnarounds and invoicing. A landlord wants the job done between tenants. Give them a short page and a simple form, and they'll reach you without wading through homeowner copy.

Should I mention paint brands?

Yes, the ones you actually use. Buyers often ask which paint goes on and why. Say how you choose, like using a different product for a bathroom ceiling than a bedroom wall. Don't repeat a manufacturer's long-life claims in your own voice.

Websites for painters

Website design and development for painters across Australia: what the prep includes written down, since that's what separates one quote from another.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

A freshly painted living room with drop sheets, rollers and paint tins on the floor

What a site for painters has to do

A paint job looks simple until the quotes come in and one is half the price of another. The customer can't see what's in each, so they rely on how you describe it. The site's real work is to explain prep: the filling, the sanding, the washing and the coats. People will pay more for a painter who tells them what happens before the paint goes on.

Buyers split into a few groups. Homeowners repainting a lived-in house, landlords turning over a rental, sellers preparing for the market and strata managers with common areas. Each wants something slightly different, so give them their own pages and show real before and after photos, taken in good light, with the room or the house type named.

What the site carries

A quote form that asks the suburb, which rooms or which parts of the exterior, the age of the house and a few photos.
A plain account of your prep: what you fill, sand, wash, seal and mask before the first coat.
Interior, exterior, roof and pre-sale painting on separate pages, each with the questions that buyer asks.
Before and after photos taken in daylight, labelled with the suburb and the kind of surface.
The paint brands you use, named, and a line on how you choose between them for a job.
A line on furniture, floors and garden: how you protect them and who does the moving.
Your painting licence number in full beside the right label, where your state licenses this work.
What your warranty covers, for how long and what voids it, in sentences.
A page for landlords, agents and strata managers saying how you handle access, keys and quick turnarounds.
A note on colour advice: whether you help choose it and how samples work.

The work your customers look for

interior painting
exterior house painting
ceiling painting
doors, trims and skirting boards
roof painting
fence and deck staining
plaster repairs before painting
pre-sale repaints
rental repaints between tenants
strata common area painting
cabinet spraying

What they type

"painters"
"house painter near me"
"exterior house painting"
"interior painters"
"roof painting"
"commercial painters"
"pre-sale painting"
"rental repaint"

The rules that shape the words

Where your state licenses this work, show the licence number and name in full, and don't suggest a licence covers jobs it doesn't.

A price like per room needs its assumptions beside it, such as room size, coats and prep, since Australian Consumer Law treats a price claim as a promise.

Name a paint brand only if you use it, and only describe its qualities as the maker does.

Show reviews only from real customers, with a link to where they were left, and use before and after photos from your own jobs.

How the rules differ across Australia for painters
New South Wales	Whether a painter in New South Wales needs a licence depends on the work and the size of the job, so check with Building Commission NSW. If your work as a painter is covered, advertising for licensed residential work carries the licensee's name, the licence number with its category of work, and a phone number, and the rule reaches the internet.
Victoria	Whether a painter in Victoria needs a licence depends on the work and the size of the job, so check with the Building and Plumbing Commission. If your work as a painter is covered, domestic building advertising carries the practitioner's name and registration number, print and online, social media included.
Queensland	Whether a painter in Queensland needs a licence depends on the work and the size of the job, so check with the QBCC. If your work as a painter is covered, websites head its list of advertising that carries the licensee's name and number, and the name has to match the licence, so a trading name alone can fall short.
Western Australia	Whether a painter in Western Australia needs a licence depends on the work and the size of the job, so check with Building and Energy. If your work as a painter is covered, the Building Services (Registration) Act asks for the registration number in any advertising.
South Australia	Whether a painter in South Australia needs a licence depends on the work and the size of the job, so check with Consumer and Business Services. If your work as a painter is covered, building work advertising carries the name and the licence number.
Tasmania	Whether a painter in Tasmania needs a licence depends on the work and the size of the job, so check with CBOS. If your work as a painter is covered, the site shows the licence number.
ACT	Whether a painter in the ACT needs a licence depends on the work and the size of the job, so check with Access Canberra. If your work as a painter is covered, the site shows the licence number.
Northern Territory	Whether a painter in the Northern Territory needs a licence depends on the work and the size of the job, so check with the Building Practitioners Board. If your work as a painter is covered, the site shows the licence number.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for painters

We haven't built a sample for painters yet, so here's the nearest kit. Yours is built on your own words and photos.

Job photographs on a grey card

A white page with flat grey cards, four job photographs in a square grid beside the heading, and the quote form straight after.

Sample design. Corella Electrical is a fictional business.

Open the demo of job photographs on a grey card

What goes wrong on older sites

A gallery of finished rooms with no sign of the edges, the ceilings or the trims.
A per-room price in the headline with no mention of what size room or how many coats.
No mention of prep, so every quote looks the same and the cheapest wins.
Photos taken in dim light that make a good job look flat.
A page for every colour or every brand of paint instead of a page for every kind of job.

Questions from painters

Painting quotes vary wildly. How can a website help?: By showing what's in a good quote. Describe your prep, the coats you apply and the repairs you'd flag before starting. A customer comparing three quotes can then see why yours differs, rather than just seeing a number. A clear process is the cheapest way to avoid being undercut on price alone.
Should I list prices per room on my site?: Only with the assumptions beside the figure: the size of the room, the number of coats and the prep included. Otherwise it invites arguments on the day. Many painters do better explaining how they price and asking for photos in a short form.
What photos suit a painter's site?: Daylight shots of finished work, taken close enough to show the cut lines and the edges, plus a few that show the room before. Add a photo of your own crew with drop sheets down. A shot of the whole house helps for exteriors, but close-ups are what people trust.
Do I need separate pages for interior and exterior?: Yes. Exterior buyers worry about weather, scaffolding, old paint and the neighbours' fence. Interior buyers worry about furniture, fumes and living at home. Separate pages let you answer each set of worries in the order the customer thinks of them.
I do a lot of work for agents and landlords. Is that worth its own page?: It is. An agent wants to know about keys, access, fast turnarounds and invoicing. A landlord wants the job done between tenants. Give them a short page and a simple form, and they'll reach you without wading through homeowner copy.
Should I mention paint brands?: Yes, the ones you actually use. Buyers often ask which paint goes on and why. Say how you choose, like using a different product for a bathroom ceiling than a bedroom wall. Don't repeat a manufacturer's long-life claims in your own voice.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 14 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 300 a year (AUD 25 a month, billed yearly).
You edit your own words and photos, and your old site stays where it is until you're happy.