I get all my work from word of mouth. Why would an electrician need a website?

Because the first thing most people do with a recommendation is look you up. A site that shows your licence, your van and the suburbs you cover confirms what they've heard. It also catches the emergency calls that were never going to come through a mate.

Should I show prices on an electrician's site?

Show them where the job is predictable, like a call-out fee or a smoke alarm install, with the conditions beside the figure. For switchboards and rewires, a range and a short quote form work better than a fixed number you may not be able to keep.

Do I need a page for every suburb I work in?

No. A clear list of the suburbs you cover and a page for each main service will beat a hundred suburb pages with the same words on them. Add a suburb page only when you've got something real to say, like a job you did there.

Can customers book an electrician online?

They can, but only offer it if you can keep to the times it shows. For most small crews a short quote form with a photo upload does the job better, because you can look at the board before you commit to a slot.

What should go on the emergency page?

What counts as an emergency, what to do first to stay safe, the number to ring, and what the after-hours rate looks like. Keep it short and honest. Someone with no power at nine at night wants a number and a straight answer.

Is it worth showing EV charger and solar work?

If you do the work, yes, each with its own page. People look for those jobs by name and they're often bigger than a call-out. Show a finished install from your own jobs, and leave out anything you'd normally pass to someone else.

Websites for electricians

Website design and development for electricians across Australia: a site that gets the phone ringing from someone standing next to a dead switchboard.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

An open home switchboard with new circuit breakers, a stepladder and coils of cable in a suburban garage

What a site for electricians has to do

Most people who need an electrician need one soon, and they're searching on a phone. A circuit that won't reset or a power point that's gone dead doesn't wait for anyone to get to a desktop. So the call button sits at the top of the screen, and the next two things a person sees are the suburbs you cover and how you handle emergencies.

The other half of the work is planned: a rewire, an EV charger, downlights through a renovation, a shop fit-out. Those customers compare two or three sites before they ring, so each service gets a plain page of its own, with photos of your real team and van. The licence number sits in full on every page, because that's the first thing a careful customer looks for.

What the site carries

A call button first on a phone, one tap, on every page.
A quote form short enough to finish at the kitchen bench: the suburb, the job and a photo if they have one.
The suburbs you cover, by name, in the words a person would type.
How emergency calls work, and hours that match what the phone really does after dark.
The licence number in full, with the right state label, never the word licensed on its own.
Home and commercial work kept apart, so a shop owner doesn't wade through ceiling fans.
A page each for the jobs people price up first: switchboards, EV chargers, smoke alarms and rewiring.
Photos of your own people, your own van and finished boards, in place of stock pictures.
A plain line on the paperwork the customer gets when the job is done.

The work your customers look for

switchboard upgrades
safety switches
smoke alarms
power points
downlights
ceiling fans
EV chargers
rewiring
test and tag
data and TV points

What they type

"electrician near me"
"emergency electrician"
"switchboard upgrade cost"
"EV charger installation"
"electrician"
"smoke alarm installation"
"level 2 electrician"

The rules that shape the words

Never write licensed without the number beside it; a customer can check a number and can't check an adjective.

Say Master Electrician only if the business belongs to Master Electricians Australia, and use its logos only at your membership level.

A price or a response time on the page has to be one you'll keep, since Australian Consumer Law treats it as a promise.

Level 2 work is only claimed by a business the network operator has accredited for it.

How the rules differ across Australia for electricians
New South Wales	In New South Wales, electrical work is specialist work, so advertising carries the licensee's name, the licence number with its category, and a phone number at any job value. Building Commission NSW holds the licensing, and the internet counts as advertising.
Victoria	In Victoria, a Registered Electrical Contractor shows the REC number on anything that offers electrical contracting work. Energy Safe Victoria sets that rule, so REC goes in the footer and the quote panel, written the way the registration reads.
Queensland	In Queensland, the Electrical Safety Office wants your registered name and contractor licence number wherever you advertise. A trading name sitting alone on the home page doesn't cover it, so both go on every page.
Western Australia	In Western Australia, the EC number has to be conspicuous in advertising, at no less than half the size of the largest lettering. Building and Energy publishes the guideline, and it's why we never tuck the number into small print.
South Australia	In South Australia, Consumer and Business Services asks for your electrical contractor licence in any advertising and names the website outright. It goes in the footer and near the quote form.
Tasmania	In Tasmania, CBOS licenses electrical contractors. Your number goes on the site regardless, because it's what a careful customer looks for first.
ACT	In the ACT, Access Canberra licenses electricians and watches how tradies describe their licence class in advertising, so the site uses the exact class your licence shows.
Northern Territory	In the Northern Territory, we put your licence number on every page whatever the rule, because people check it before they let anyone near a switchboard.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

Designs for electricians

One design so far, each a working site on a fictional business.

Job photographs on a grey card

A white page with flat grey cards, four job photographs in a square grid beside the heading, and the quote form straight after.

Sample design. Corella Electrical is a fictional business.

Open the demo of job photographs on a grey card

What goes wrong on older sites

A licence number that's missing, buried, or a placeholder left over from a template.
24/7 in the headline and weekday hours in the footer.
An emergency number that sits behind a menu on a phone.
Review counts that say one thing on the home page and another on the about page.
A long keyword-stuffed heading where a plain promise would do.

Questions from electricians

I get all my work from word of mouth. Why would an electrician need a website?: Because the first thing most people do with a recommendation is look you up. A site that shows your licence, your van and the suburbs you cover confirms what they've heard. It also catches the emergency calls that were never going to come through a mate.
Should I show prices on an electrician's site?: Show them where the job is predictable, like a call-out fee or a smoke alarm install, with the conditions beside the figure. For switchboards and rewires, a range and a short quote form work better than a fixed number you may not be able to keep.
Do I need a page for every suburb I work in?: No. A clear list of the suburbs you cover and a page for each main service will beat a hundred suburb pages with the same words on them. Add a suburb page only when you've got something real to say, like a job you did there.
Can customers book an electrician online?: They can, but only offer it if you can keep to the times it shows. For most small crews a short quote form with a photo upload does the job better, because you can look at the board before you commit to a slot.
What should go on the emergency page?: What counts as an emergency, what to do first to stay safe, the number to ring, and what the after-hours rate looks like. Keep it short and honest. Someone with no power at nine at night wants a number and a straight answer.
Is it worth showing EV charger and solar work?: If you do the work, yes, each with its own page. People look for those jobs by name and they're often bigger than a call-out. Show a finished install from your own jobs, and leave out anything you'd normally pass to someone else.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 14 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 300 a year (AUD 25 a month, billed yearly).
You edit your own words and photos, and your old site stays where it is until you're happy.

Get a quote We reply within 24 hours.