Buyers compare prices. Should my site show them?

Show what goes into the price rather than a bare number. Explain how the wall run, the electrical work and the size of the unit change a quote, and give an indicative range only if you stand behind it. A short form that asks for room details gets a firmer quote.

Do split systems and ducted need separate pages?

Yes. Someone cooling one bedroom and someone wiring a whole house are asking different questions. The split page covers sizing and where the unit goes. The ducted page covers zoning, ceiling access and the visit you need before you can quote.

Should I list the brands I install?

Yes, by name. Buyers have usually read about brands before they call, and they want to know you'll install what they've chosen. Also say which brands you service, since a repair customer is searching for exactly that.

How should the ARC licence appear on the site?

Say plainly who holds what: the technician's refrigerant handling licence and the business's trading authorisation. Show the ARCtick if you belong to the scheme. Don't use a vague word like certified, because a careful customer can check numbers and can't check adjectives.

Is a service page worth having?

It's worth more than most installers expect. A service customer is a repeat customer and often becomes the replacement customer. Describe what you check, which brands you work on, and what a visit is likely to involve, so people ring early instead of after the unit fails.

Can I offer an online quote?

You can, but be honest about how firm it is. A form that takes the room size, the wall and a photo of the outdoor spot lets you give a guide. Say clearly that a final price follows a look at the site.

Websites for air conditioning installers

Website design and development for air conditioning installers across Australia: split systems, ducted and servicing on separate pages, each with its own questions.

From AUD 1,500, fixed before we start. No deposit. You pay when it's live.

The quote needs JavaScript. Email hello@freshsite.com.au or use the contact form and we'll reply within 24 hours.

What a site for air conditioning installers has to do

People look for an air conditioning installer when the weather forces the issue, usually during the first heatwave or the first cold snap. They've often already read about brands and sizes, and they want two or three quotes to compare. The site has to do some of the quoting work for you: explain split systems and ducted, say what affects the price, and make it easy to describe the house.

The other half of the trade is service and repair, and it brings customers back year after year. Give servicing a page of its own and say which brands you work on. Show real installs from real roofs and walls, because a cleanly run pipe and a tidy outdoor unit say more about you than a paragraph of adjectives.

What the site carries

A quote form that asks the rooms to be cooled, the ceiling height and whether the home is single or double storey.
Split systems, multi-head systems and ducted on separate pages, each with the questions a buyer asks at that stage.
A plain account of what makes a quote go up or down: the wall run, the electrical work, the unit's location.
The brands you install and service, named, and the ones you decline to touch.
Your ARC refrigerant handling licence held by the technician and your refrigerant trading authorisation as the business, stated honestly.
Your state licence number in full, with the right label.
Photos of your own installs, showing pipe runs, brackets and outdoor units from real jobs.
Servicing and repairs on a page of their own, with a line about what a service actually checks.
How warranty works: the manufacturer's part and your installation part, said separately.
A line for commercial and strata clients, with the type of premises you handle.

The work your customers look for

split system installation
multi-head split systems
ducted air conditioning
zoned ducted systems
reverse cycle heating
air conditioner servicing
air conditioner repairs
cassette units
commercial air conditioning
system replacements
old unit removal

What they type

"split system installation"
"ducted air conditioning"
"air conditioning installer near me"
"air conditioner service"
"reverse cycle air conditioning"
"aircon repair"
"multi split system installation"
"air conditioning installers"

The rules that shape the words

The technician who handles refrigerant holds an ARC refrigerant handling licence, and the business holds the refrigerant trading authorisation, so claim each only if you hold it.

Mention ARCtick only if your business is part of the scheme, and use its mark the way the scheme allows.

Where your state licenses this work, show the number and the licensed name in full, on the website as well as the van.

The ACCC's single price rule means a total installed price is at least as prominent as any part price, such as the unit alone.

How the rules differ across Australia for air conditioning installers
New South Wales	In New South Wales, air conditioning counts as specialist work at any job value, so advertising carries the licensee's name, the licence number with its category, and a phone number, on top of the ARC licence.

Rules change. Have your licence and wording checked against your regulator before the site goes live.

Sample designs

The closest designs to a site for air conditioning installers

We haven't built a sample for air conditioning installers yet, so here's the nearest kit. Yours is built on your own words and photos.

Job photographs on a grey card

A white page with flat grey cards, four job photographs in a square grid beside the heading, and the quote form straight after.

Sample design. Corella Electrical is a fictional business.

Open the demo of job photographs on a grey card

What goes wrong on older sites

A site that sells one brand and never mentions that you service others.
A single cheap price in the headline with no mention of what that price assumes.
Stock photos of a smiling family under a wall unit instead of your own installs.
No licence number, or a licence line that names the business without naming the technician.
Servicing buried in a footer link when it's the work that keeps customers coming back.

Questions from air conditioning installers

Buyers compare prices. Should my site show them?: Show what goes into the price rather than a bare number. Explain how the wall run, the electrical work and the size of the unit change a quote, and give an indicative range only if you stand behind it. A short form that asks for room details gets a firmer quote.
Do split systems and ducted need separate pages?: Yes. Someone cooling one bedroom and someone wiring a whole house are asking different questions. The split page covers sizing and where the unit goes. The ducted page covers zoning, ceiling access and the visit you need before you can quote.
Should I list the brands I install?: Yes, by name. Buyers have usually read about brands before they call, and they want to know you'll install what they've chosen. Also say which brands you service, since a repair customer is searching for exactly that.
How should the ARC licence appear on the site?: Say plainly who holds what: the technician's refrigerant handling licence and the business's trading authorisation. Show the ARCtick if you belong to the scheme. Don't use a vague word like certified, because a careful customer can check numbers and can't check adjectives.
Is a service page worth having?: It's worth more than most installers expect. A service customer is a repeat customer and often becomes the replacement customer. Describe what you check, which brands you work on, and what a visit is likely to involve, so people ring early instead of after the unit fails.
Can I offer an online quote?: You can, but be honest about how firm it is. A form that takes the room size, the wall and a photo of the outdoor spot lets you give a guide. Say clearly that a final price follows a look at the site.

From AUD 1,500

Fixed before we start. No deposit. You pay when it's live.

Your site goes live on your domain and you've got 14 days before the invoice is due.
The first year of hosting and care is included. After that it's AUD 300 a year (AUD 25 a month, billed yearly).
You edit your own words and photos, and your old site stays where it is until you're happy.

Get a quote We reply within 24 hours.